Blog 5 - Target audience

The target audience for Queens Of The Stone Age is very broad. Rock music is one of the oldest genres and probably the most popular of the last 20 years. The standard band setup that the band uses of 2 guitars, one vocalist, one bass guitar and a drum kit is a common phenomena. They are the most commonly played instruments and people who play them often aspire to become rock stars not dissimilar to Queens of the stone age (or QOTSA as they are commonly referred to). When I went to go see the band perform live a large proportion of the audience were male (around 70%). This could be for the fact that the enterity of the band is male, therefore it is produced to a male taste. The music has metal influences, using a lot of songs with heavy guitar solo's in drop D with fast, metallic drum beats to get the crowd moshing.

I believe the band was signed not because they sound good as a recording model, but because listeners are going to be the kind of rock fanatic that like to visit gigs. This is a band that you will listen to and think 'they would be good live'. This is because of the frantic nature of the music provided by the tempo and slanderous lyrics sung in a shouting fashion. Medication is a perfect example of this, with repetitive heavy parts on all instruments being played throughout the songs progression. Looking at the bands facebook page shows that they have played a lot of festivals throughout the summer. This gives them the same target audience as the festival industry (16-30) although the band has been around for a while and probably has a lot of older listeners too who can appreciate a good rock song, possibly evolving from the rock generation of the 60's, 70's and 80's.

The audience of our video should syncronise with the content of the song. If the lyrics are appealing to the drug taking, teenage anarchists that listen to Queens Of The Stone Age then perhaps the video should relate to this topic accordingly. This could be a video of a teenager from our video group beginning a slow descent into addiction, or perhaps describe the results of taking a large dose of a certain narcotic, illegal substance. The model of our video should probably be male, to relate to the target audience, or female, to appeal to the target audience of leather clad beardy males who like powerchords and cocaine.