Thursday, 23 September 2010

Blog 2 - Exploring music videos

The first of these 4 music videos i am going to analyse is by Wheatus, and the song is 'Teenage Dirtbag'. We went through this video in a media studies lesson and it is the type of video that is syncronised with the clear meaning of the song. This means that the video is about a teenager with a low self esteem who dreams of going to an iron maiden concert with a girl in his year. The song is the same meaning and it is a direct coincision with the content of the video. It is clearly a professionally made video and has 18 shots just in the first 10 seconds, during the introduction of the song before the lyrics even begin. This video focusses on the lead singer of the band, as he is the one responsible for putting forward the meaning of the song to the audience, who in this case would probably be teenagers going to college, who could empasise with the situation of the singer. Because of this, the video also features multiple eyeline matches, close ups and over the shoulder shots both of the singer and from his perspective.


The second video I have analysed is by Gorillaz, and the song is 'feel good inc.'. This uses the animated medium to create a sequence of fictional shots. They are fictional because the content of the video is not based on anything in real life, it is a fantasy world that is a concept by the video designer. The video relates to a corporation, as is hinted in the title. The song is designed to be both feel good and mechanic as an industrial tower is, eg that of which is featured in the establishing shot of the video (a large tower that resembles a factory chimney). The video and song appeal to people of all ages, the band has a very broad audience as they have been around for a long time but also lead a lot of contempary music, so a modern video manufacturing technique fits in perfectly.


The third video is by Dr Dre and the song is still dre. The video focusses on wealth and success of a rap star, and appeals to the rap audience that listen to contemporary urban music. The establishing shot shows us a close up of the rapper, blowing out smoke. This will appeal to smokers (of ciggarettes or cannabis) that will make up a large majority of the target market for the song. The whole video, in syncronicity with the lyrics, simply foccusses on the success of the rapper, and can be viewed to inspire jealously, motivation or admiration. The whole idea of it is to big up the artist, and make him seem as seamlessly cool as possible. If I was to make a video with this message put across to the audience, then I would have to put a lot of planning towards the kind of character that I would focus the video on with things like costume, expression and cinematography. For example angling the camera up to someones face from the perspective of a waistline would provide the 'big me up' effect efficiently and simply.


The fourth and final video I am analysing is 'escape artist' by Sage Francis. This is a video that tells the same story that the song puts across. It is a visual representation of what the artist wrote a song about, in this case an artist of escapism. The video involves a man dressed in black trying to escape from Sage while the pursuer raps the song. This content is what I would like to follow, simply correllating the video with my groups interpretation of what our chosen song is about.

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